Visit PT. Cianjur Arta Makmur RG Red Meat Producers Team Wants to Implement MBKM for Entrepreneurship

Members of the Red Meat Producers Group Research team (RG-RMP) Faculty of Animal Science Universitas Brawijaya (Fapet UB) conduct Lecturer Works (Dokar) activities by visiting PT. Cianjur Arta Makmur (CAM), Friday (1/10/2021). Chaired by Dr. Nanang Febrianto, the team consisted of Prof. Trinil Susilawati, Rizki Prafitri, Ph.D, Asri Nurul Huda, M.Sc, Aulia Puspita Anugra Yekti, M.Sc, and Artharini Irsamyawati, MP.

A visit to one of the subsidiaries of holding PT. Widodo Makmur Perkasa was to discuss the cooperation in implementing the Merdeka Learning Campus Merdeka (MBKM) program in the field of entrepreneurship. In the implementation, students go directly to PT. CAM to study marketing business management. So that they gain insight and knowledge from the industrial world.

According to Dr. Nanang, through MBKM activities, students are expected to be able to realize the business of marketing livestock products since they are still in college and continue after graduation. So in the future, they will become a young entrepreneur in the field of animal husbandry.

After having a discussion at the main office located in Cilengsi, the gig team looked at the production site in Cianjur. These include meat product processing units and slaughterhouse units (RPH). Processed beef obtained from farm PT. Pasir Tengah Cianjur, which is asubsidiary of holding PT. Widodo Prosperous Mighty.

The Slaughter of cattle is carried out in a halal slaughterhouse (RPH). Then it is further processed into chilled beef premium quality products, which is the flagship product.

Meanwhile, the processed meat products produced vary from meatballs, premium sausages, rolls, and mini pao with various flavors. In these activities are accompanied directly by the President Director of PT. CAM, Saiful ,S.Pt and Marketing Director, Yasa Afroni, S.Pt. (dta)