Follow Consumer Behavior If You Want To Be An Entrepreneur

Entrepreneurs are individuals who are able to create and manage work to be more valuable. The advantages of being an entrepreneur are creating jobs, honing your potential, adding insight, determining your own income, flexible working hours, and creating change.

However, to become an entrepreneur, you must follow the pattern of consumer and market behavior. For example, the shift of the market offline to online, more presentation and packaging concepts eye-catching, and healthy living behavior.

Knowledge of these changes can be obtained from entrepreneurship seminars and workshops. However, it does not mean to open a business just by attending trainings. Starting actions such as determining the type of business, brand, location, and determining the selling price.

This was stated by Agus Pranajaya, owner of a chicken franchise in an entrepreneurship workshop online at the Faculty of Animal Husbandry Universitas Brawijaya (Fapet UB), Thursday (2/9/2021). Themed “Entrepreneurial Opportunities in Animal Husbandry” the activity was to provide students with an understanding of entrepreneurship, business development and the cultivation of an entrepreneurial spirit.

The speakers who were brought in were successful entrepreneurs who were in the field of animal husbandry. Among them are Agus Pranajaya, Edy Susilo (activator of quail breeders), Suryono Hadi El Fahmi (motivator and owner of the kebab franchise), and Dr.Ir. Bambang Ali Nugroho,MS,DAA.,IPM.,ASEAN Eng (UB Faculty of Animal Husbandry Lecturer and Deputy Director of UB Entrepreneurial Innovation and Incubator Agency). (dta)