Pengmas:Empowering Dairy Cattle Business MSME Actors in East Java through ImplementationCrafting Business Architecture 

Lecturer of the Faculty of Animal Science, Universitas Brawijaya (Fapet UB) conducts community service activities (pengmas) in the dairy village dairy business group in East Java. Namely Tutur dairy village – Pasuruan, Junrejo Batu dairy village – Malang, and Tulungagung Dynasty dairy village – Tulungagung regency.

The activity was initiated by a Lecturer in the Department of Animal Husbandry Socio-Economics, chaired by Jaisy Aghniarahim Putritamara, M.P., with Prof. Budi Hartono, Dr. Suprih Bambang Siswijono, Anie Eka Kusumastuti, M.Sc., and Dr. Priyo Sugeng Winarto. As well as involving four undergraduate students (S1), including Muhammad Saifurrahman, Cantika Dara Anggun Wulandari, Alifia Nurma, and Nadia Khusuma.

Implementation will start in June-July 2023 at each location of the dairy village. Because since the COVID-19 pandemic, the tourism sector has experienced a significant decline, so the activities initiated by the team are also an effort to restore business and increase the competitiveness of dairy farmers amid the threat of uncertainty due to outbreaks of Mouth and Nail Disease (FMD) and Lumpy Skin Disease. LSD).

According to Jaisy, so far the outbreak has had a significant impact on the subjective well-being of farmers. For example, productive females that are infected with FMD are difficult to become pregnant, on the other hand breeders still have to provide feed to livestock that are not productive. So that the income of farmers has not been able to cover production costs which continue to increase.

So the real sectors such as tourism and UMKM are expected to be able to help farmers survive in the face of uncertainty by innovating and carrying out business practices that suit customer needs. One of the innovations that can be used is to look for new business strategies that can be simulated and do not require costs for trials or switching to new business models.

“We recommend a board game that is designed as a new game for business people to simulate strategies and business model innovations that are applicable. Through this model, it is expected to be able to minimize the impact of losses from the shift in business models that have been worried by various business sizes.” said Jaisy

  Board game is an innovation of choice and specially designed for business people to simulate strategic business decisions. The Business Craft board game emphasizes business development and strategy in winning business competition.

Based on the results of the pretest and posttest analysis which showed a comparison of knowledge before and after training through board game media. That is, there is an increase in business knowledge and understanding in product marketing development and innovation. Business people begin to understand strategic decision-making through three phases, including product research, product development, and product launches according to the needs and desires of market segmentation. (dta)